India Today Group launches MobileTak


Seven niche digital channels across six platforms under the name of has been launched by the India Today Group. The seven digital channels from are News Tak, Sports Tak, Food Tak, Life Tak, Astro Tak, Tech Tak and Yoga Tak. is an omni-platform channel, which offers visitors a hot list of short and crisp videos on topics ranging across sports, movies, politics, astrology, food, technology, humour, fashion and news.
Commenting on, India Today Group Vice Chairperson Kalli Purie said, “Content consumption on mobile devices is growing at a phenomenal rate, and we are catering to this growing appetite for content on mobile with this new launch.”
“ is mobile-first in content and experience. We always wanted to create a series of niche channels. This would have been a herculean task on television, but the onslaught of content consumption on mobile and the current digital landscape have enabled in ushering in the simultaneous mega launch of the seven niche digital channels